Officer of the Order of the Throne
Morocco. The kingdom’s principal order of merit, conferred by the Crown.
The record
Achievements & Milestones
Documented events, state honours and reported figures — separated from one another so it is clear which is which.
Dated record
Milestones in sequence
1986
Founds Sanam Holding
The Casablanca holding company that remains the parent of the group.
1993
Appointed président-délégué of Unimer
August. Takes executive control of a canning house founded in 1920.
1995
Becomes president of Unimer
Sets the vertical-integration strategy that shapes the following two decades.
2001
Unimer lists in Casablanca
March. Acquires Top Food in the same year.
2004
Creates UniConserves
A dedicated subsidiary for olive preserves.
2010
Unimer absorbs Monégasque-Vanelli Maroc
Reported at some 700 million dirhams.
2012
Unimer absorbs Consernor
Further concentration of processing capacity in the listed parent.
2018
Chairman of Saham Assurance
September. The insurer subsequently trades as Sanlam Maroc.
2026
Sanlam Maroc – Allianz Maroc merger approved
June. His holding moves to 384,928 shares, about 7.2 per cent of the enlarged insurer.
State honours
Decorations and appointments
Two state honours and one diplomatic appointment appear in the published record. No other award is claimed on this site.
Commander of the Order of the Crown
Belgium. One of the country’s principal national orders, reflecting his long Belgian ties and dual nationality.
Honorary Consul of Belgium
A diplomatic appointment held alongside his business roles.
Reported figures
Scale, as published
The figures below come from published reporting and industry rankings rather than from audited group accounts, and are presented on that basis. Where sources disagree, the range is given.
- Group employment
- Reported at more than 7,000 people; some accounts put the figure closer to 6,000.
- Group revenue
- Ranked by Jeune Afrique at approximately US$625 million, placing Sanam Holding 55th among the 150 largest North African enterprises and 209th across Africa.
- Unimer exports
- Approximately 90 per cent of production reported as exported, with West Africa the anchor market for the Titus brand.
- Listed companies
- Four named group companies trade on the Casablanca Stock Exchange.
- Sanlam Maroc holding
- 384,928 shares, about 7.2 per cent, following the June 2026 merger with Allianz Maroc.
- Net worth
- No verified estimate. Saïd Alj is not currently listed by Forbes or the Bloomberg Billionaires Index, and no figure is published here.